Project overview

GlamUp is the online shop for all your beauty services.It consists services such as Haircuts, Massage, Manicure and Skin Care.One can book online appointment for the services.

The problem:
In our everyday busy schedule we often ignore the fact that we all need to groom ourselves once in a while to feel fresh and internally satisfied. Grooming sessions are often skipped because of lack of proper tools to search salons and also no organized process to book an appointment.
The goal:
To design a mobile application with the intention to provide the users with a seamless salon experience so that they do not spend extra time or skip the thought of grooming themselves just because they are unsure of what is best for their needs.

Understanding the user

Quantitative research was done in the form of online surveys so as to include more users in the research process and get better insights. Customers cannot find or may not be aware of nearby salons. The services each salon provides may be different. There is no way to know them. The pricing of each service may vary according to the salon. The customer cannot find or know them before reaching the salon. The customer has to wait in line for their turn, which may lead to wastage of time.

Persona

Pain Points :

                          
 

User Journey Map :  
Mayur's
user journey revealed how helpful it would be for
users to have access to a dedicated Beauty services app.